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It’s incredibly easy to create a Facebook ad, to help promote your website. However, the approval process may prove to be something of a challenging surprise, judging by all the complaints on the net by people whose ads are not approved on the first try. But don’t waste time poring through Facebook’s fine-print guideline, to [...]
There’s been heavy buzz about Facebook ads – and with good reason. Created properly, they can be an effective tool in rocketing your popularity like a meteor, or branding your business. But almost no one talks about using Facebook ads in reverse – as a source of valid ideas for market research. Think about it. [...]
Facebook’s Lexicon was, until very recently, a secret goldmine for Facebook ad developers. But now all you will see is a sign that the Lexicon has been removed from Facebook “for the time being”. While this is aggravating to those who had gotten into the habit of using it for market research, it may signal [...]
Drop everything you ever learned about writing long sales copy or blog headlines – Facebook ad headlines are different, yet again. For one thing, you only have a rigid 25-characters for your Facebook ad headlines (no exceptions), so they must be short, punchy and eye-catching. The best format is either something so off-the-wall your reader [...]
You’ve done thorough market research, and read all Facebook’s rules and prohibitions… you’re all ready to start your Facebook ad campaign. Before you do, however, you may need to stop and consider some little-known factors that could affect your market research conclusions. 1. You may know that Facebook allows users to search the web from [...]
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