Wouldn’t you prefer knowing exactly who the marketer you are purchasing products from are rather than their trying to make you think they are something they are not?
Now don’t get me wrong, there are some pretty successful marketers out there, and many will have nice cars and houses but do you really care? Is the kind of car they are driving or the house they live in getting you good customer service and quality products? Unfortunately, not always. In some cases it means just the opposite.
I have even seen some cases (I’ll leave the names out of it) where the marketer pictured himself in front of a big sprawling home and standing next to a Ferrari, only to find out when you google the marketer’s address from their domain whois information it comes back to an apartment building in some small town. I remember there use to be one of the “guru’s” that used to teach people to have these pictures made as part of their sales approach to “imply success”. Well in my book, it implies deceit.
Remember when the “virtual office” was the big thing? They would picture some big fancy office building along with their address which was actually the address of a service that was located at that big fancy office building that forwarded their mail to them (probably to that apartment in that small town). I see many marketers today that have addresses that have something like “Suite 200″ on the street address only to find out it’s ACTUALLY the “box” number for the mailbox they rented at the local Mail and Ship store in town.
The big problem with this is, if you DID ever have a problem with individuals or companies that use this tactic and wanted to send them registered or certified mail, you’ll never get THEIR signature on the return receipt because “Bob the counter clerk” is actually the one signing for all the mail that comes in every day. Now I am sure there are some marketers that just never thought about this prospect, but I am also sure that some are doing it as an intentional way to avoid having to deal with you.
Personally, I have no problem letting people know who I am. I do internet marketing full time, I have a wife and three kids. We have a modest home, 2 cars (one fairly new and one a few years old) and I either work from home or from a small office I rent in town. Luxury living to us is being able to take a couple of weekend getaways more than we normally would have or when the air conditoning stops working we can pay to have it fixed without using a credit card. Maybe an annual pass to the amusement park for the kids or a summer camp.
I never found the need to buy those “status symbols” and frankly, even if I had $200,000 to blow on a Ferrari, I am pretty sure there are plenty of other things I could spend that money on and feel a lot better about it. I certainly don’t feel I need those things for my customers to feel comfortable doing business with me. Prompt and efficient customer service, quality products and honesty is the key to that success, not what I am driving or what my house looks like (though I just put down a new lawn and it DOES look pretty darn good!….lol).
I guess the moral of the story is, “perception” is a big factor when it comes to marketing, but when it smacks of “flaunting”, especially when it’s staged, does it really mean anything at all?
